chick fillet cow is coming to town

Santa Clause has long been the king of commercial holiday symbols, and the most photographed man in department stores and shopping malls. He sits on his throne in the middle of the complex, with his whimsical north pole santas workshop enviroment that is worthy of a major motion picture film set. He is surrounded by animatronic reindeer, elves and snowmen. He has an entourage of real people in elf costumes taking pictures and guiding the small children to what is sure to be the most magical or the most terrifying event of the holiday season for them. A chance to sit on Santas lap.

In close second there is the easter bunny. He shows up mid year, with a modest but still decorative set. Kids show up to sit on his lap as well. He's there just for PR though. Where Santa is getting a list of toys to bring to the children, the Easter Bunnys job is a bit more simple. He's bringing everyone candy...... and eggs. Still, E.B. has made great strides against his round jolly rival in recent years, but he's a little uncomfortable that a new player has entered the game.

I was at the mall today on my lunch break when I noticed that right in the same area where Santas massive headquaters will be located later this year, was a small tent with a cow pattern on it. In the tent was a nice wing back chair. In the chair was the chic fillet cow. Yes, you now have the opportunity to sit and have your picture taken with the chick fillet cow. It was a small operation. C.F.C. can't yet compete with the Easter Bunny, much less Santa Clause. Yet I can't help but feel he has the potential to crush them both. He may lack their production qualities, and he may not have a holiday associated with him yet, but you just wait 10 years. Santa Clause better not get complacent. He may find himself on the sidelines while the chick fillet cow delivers toys and chicken strips to all the little good girls and boys.

And they'll only have to leave him cookies. The cow has the milk covered.